8 Copywriting Must-Haves If You Want Your Christian Business To Thrive

I see you, Christian business owner/friend – hustling, strategizing, doing ALL the things to keep the needle moving forward. No matter what it takes, you put in the work – building an audience, keeping up with social media, sending emails, and pouring time, energy, and money into your brand. 

But after all that effort… 

👉 You still don’t see the influx of clients and sales you expected. 

👉 Your emails aren’t getting much engagement.  

👉 Ads cost you more than they bring in.  

👉 Your message isn’t quite landing with your audience.  

And you’re left with the dangerous late-night spiral: “Is it me? Is it them? Do I need to watch more marketing webinars till my brain melts?” 

Spoiler alert: The problem probably isn’t YOU — it’s your copy. 

You can check every marketing box – emails, website, social media, ads, etc. – but if they’re not filled with clear, strategic, action-driven copy, they’re just words on a page, doing ZIP for your ongoing growth. They’re like that blurry billboard everyone drives past, but no one actually knows what it says. 

⚠️ Weak, unclear, or scattered messaging is quietly costing you clients, trust, and the growth you KNOW is possible but aren’t seeing. 

🎯 On the flip side, strong, targeted copy attracts the right people (who are already eager to buy from you), builds loyalty, and converts smoothly and consistently. Ahh, the bliss. 

So, where do you start? Right here. 👇 

I’m going to break down the 8 must-have types of copywriting your business needs to create the stability and sales you’ve been looking for. Without these 8 types of copywriting, you’re leaving gaping holes in your sales funnel – aka, bleeding leads and sales. 😬

Let’s fix that! 

1. Website Copy: The Salesperson Working 24/7

Let’s kick things off with the big one – your website. 

Picture this: You’re driving down the road and see a store that pulls you in. You know exactly what they sell, it’s bright, welcoming, and you can already picture yourself leaving with something you love. 🛍️ Maybe the doors are even propped open, practically beckoning you to come in. 

Now, imagine the opposite. A dimly lit, sketchy shop with zero clear signage. The windows are dusty, and through the glass, you see an unorganized mess of random items. No customers. No direction. Just a scribbled “back in 5” sticky on the door. Are you going in? Not a chance. 🙅🏻‍♀️

💡 Your website is your digital store. 

If your copy is vague, boring, or corporate-speak-y (yes, talking to the ones whose only homepage content is a mission statement), your site feels more like the second store – the one people take a look at and immediately walk away from. 

💡 Website copy is your store’s salesperson. 

• Is he friendly, welcoming, quick to connect, and leading visitors toward what they need? 

• Or is he quiet, stand-offish, and vague about the store? 

Every email, ad, and social media post you publish sends back to your store and this salesperson. Wouldn’t you want him to be the absolute best at helping customers feel at home and know they’re in the right place? 

The Fix: Crystal-clear copy that makes visitors think, “Oh wow, this is exactly what I need!” 

A great website doesn’t make people guess. A great website makes them feel understood instantly. 

That’s where an experienced Christian copywriter can help you out. They craft copy that: 

☑️ Clearly explains who you are and what you offer (without making visitors play detective). 

☑️ Speaks directly to your ideal client so they immediately feel seen. 

☑️ Guides visitors toward action – whether booking a call, signing up for your email list, or making a purchase. 

Fun fact: People spend 40% more time on websites with personalized, easy-to-read copy. And the longer they stay, the bigger chance you have to convert them. 

So, what’s your digital store like right now? 🤔

It might make perfect sense to YOU, but does it make sense for first-time visitors? 

2. Lead Magnet: Give Them a Reason to Stick Around

Most people don’t whip out their wallets the first time they land on your site. (Unless your copy is absolutely fire, in which case, kudos! 🔥) But most people need time, trust, and proof that your offer is actually worth it. 

So how do you keep them from clicking that dreaded X and never coming back? 

You give them a freebie and a way to stay connected: A lead magnet. 

A lead magnet – whether it’s a free guide, an Ebook, a checklist, or an insider secret – hands them instant, FREE value on a silver platter. In exchange, you get their email address so you can keep the conversation going. (More on that in the next section.) 

Did you know 90% of shoppers are willing to trade their email address for a free incentive? 

But before you go stick a generic “Download My Free PDF” button on your site – pause. If this freebie isn’t something they genuinely NEED or desperately WANT, they’re out. Lead magnets are an incredibly strategic, well-researched type of copy. 

Think of it like this: If someone hands you a free coffee, aren’t you more likely to hang out in that coffee shop for a bit? 

Your lead magnet is that free coffee. ☕ Give them something so targeted and irresistible, they want to stick around. 

The Fix: A well-crafted lead magnet that solves a real problem and makes the reader hungry for more. 

A great lead magnet should: 

☑️  Solve a specific, relevant problem your reader struggles with 

☑️  Show your expertise and build trust (so they see you as the go-to) 

☑️  Get them on your email list so you can continue the conversation, nurture the relationship, and eventually turn them into loyal customers! 

Here are some of the highest-converting lead magnets you’ve probably seen before: 

💸 Free shipping – One of the top reasons customers decide to buy online. 

🎟️ Raffle contest – A chance to win free products in exchange for their email address. 

💰 Discount – 90% of customers actively look for deals. 

⌛ Free trial – Let them see the value of your offer before committing. 

🧠 Quizzes – Pique their curiosity, answer burning questions, and make it fun. 

Your lead magnet is much more strategic than simply offering a freebie. It’s the first step in building a long-term, ongoing relationship with your client. So… what’s yours? 

3. Email Copy: A Secret Weapon 

Before we talk about landing in your client’s inbox, let’s talk about your inbox.

Spam. Junk. That one store you gave your email to ONCE, and now they won’t leave you alone. 😫

We all know how annoying these emails are, and honestly, I don’t blame people for being picky about what they actually open. 

Your email list is an asset – one you own and are responsible for. Unlike social media, where your post miiiight find the right people, your email list is full of people who’ve already raised their hand and said, “I’m open to hearing from you.” 

That’s a BIG deal! 😯

Think about it. These people voluntarily gave you access to their personal inbox. It’s more than just permission – it’s trust. 

It’s like being invited into their living room. They’re interested. They’re listening. But they’re not fully sold yet. 

So… my question for you is: Are your emails worthy of that trust? 

Your most engaged leads live in your email list. These leads are closer to taking action than any others, and their decision hinges on your email communication. ⚖️

If your emails sound generic, impersonal, or sales-y, people WILL hit unsubscribe. We’ve all done it to others, right? And just like that, you’ve lost the privilege of showing up in their inbox. 

The Fix: Strategic email sequences that turn hesitant subscribers into sold-out fans who tell their friends. 

A Christian copywriter helps you send out emails people want to open – ones that are personal, engaging, and packed with value. 

The numbers don’t lie: Targeted emails generate an average of 58% of all revenue, proving just how powerful a well-written email can be. 

Strong email copy: 

☑️  Builds a relationship so that when they’re ready to buy, they know they can trust you 

☑️  Keeps your audience engaged with relevant, targeted content. 

☑️  Addresses unique audience segments, boosting conversion rates by a staggering 760%. 

☑️  Gently guides them toward the next step – whether that’s purchasing, signing up for a webinar, or simply hitting reply. 

Here’s the bottom line: landing in someone’s inbox is a privilege. 

Make sure your emails are worth opening. 

4. Social Media Copy: Stop the Scroll 

Social media is LOUD. 

Your audience is scrolling through funny memes, vacation pics, and that one friend who won’t stop posting cryptic song lyrics. (We get it, Nancy. You’re going through something. 🙏) 

If your content doesn’t STOP the scroll, it’s getting lost in the noise. 

Let me clear up a myth about social media really fast: Posting more frequently does not mean you’ll grow faster. If that were true, every business would just spam their feed, and BOOM – instant success. 💥

That’s not how it works. 

More posts without strategy just clutter up your feed and dilute your message. 

To get better engagement, you need better posts. For example: 

• Targeted content that speaks to your ideal client 

• Addressing their pain points, hesitations, and concerns 

• Highlighting benefits (why does this matter to them?) 

• Social proof (others who’ve loved your product/service) 

Your audience doesn’t need more information. We have pleeeenty of that. 🥵

People crave authentic connection. They want to feel seen and understood in real things happening in their lives. 🤝

The Fix: Content that’s personal, authentic, and deeply relatable to your ideal customer. 

A Christian copywriter helps you create social media posts that speak your audience’s language and connect with them emotionally. 

This looks like: 

☑️  Stopping the scroll with engaging, relatable content 

☑️  Creates connection with personalized, authentic messaging 

☑️  Leads people toward action  – whether that’s following, sharing, or purchasing from your website 

Are your posts part of the noise? 

Are you trying to reach everyone?
Are you posting for volume? 

Or do your posts target your ideal client, speaking directly to them and making them feel seen? 

5. Blog Copy: An Overlooked Goldmine

Blogs usually get shoved to the bottom of the to-do list – somewhere between “figure out what the heck is SEO” and “clean out inbox.” 

But here’s a friendly truth bomb for you: 

🚨 If you’re not posting regular, SEO-optimized blogs, you’re missing out on one of the BEST ways to drive traffic, reach more people, and increase your sales. 🚨

Not even kidding. Businesses with SEO blogs get 67% more leads PER MONTH than those without. 

A great blog is NOT:
❌ A personal journal (unless you’re a lifestyle influencer – then carry on!) 

❌ A random collection of thoughts and stories 

❌ “Content for content’s sake” (posting without strategy won’t do you much good) 

A great blog IS: 

✅ An engaging, compelling magnet that answers your audience’s biggest questions. 

✅ A trust-building tool that positions you as the expert in your field. 

✅ An SEO powerhouse that keeps sending new people to your site. 

But here’s the problem: most Christian business owners either don’t blog at all (oops) or post once in a blue moon with no strategy (double oops). That means they’re leaving countless customers and sales on the table. 

The Fix: SEO blogs that drive traffic, build authority, and convert readers into buyers. 

A Christian copywriter helps you create intentional, high-quality SEO blogs that: 

☑️ Boost your Google ranking so new people find you organically. 

☑️ Answer your audience’s biggest questions before they have to ask. 

☑️ Keep your website fresh and in Google’s good grace. 

The best part is that one well-written blog is more than just a blog! It can be repurposed into: 

📩 Emails 

📲 Social media posts 

📢 Even ad copy! 

A single blog can turn into multiple pieces of content, saving you time while attracting leads from multiple channels. 

6. Ads: Get Seen by the Right People (Without Wasting Money)

If you’ve ever run ads before, you know they’re either a goldmine or a moneypit. 

The difference all comes down to ad copy. 

You can have the best product in the world, but if your ad doesn’t grab the right person’s attention in seconds, you’re basically donating money to the algorithm. 

⚠️ Unstrategic, untargeted copy = wasted money. ⚠️

A killer ad stops the right person in their tracks, speaks to their deepest needs, and makes them want to learn more. 

The Fix: Ads that sound like a natural conversation, not a cringy sales pitch. 

A Christian copywriter makes sure your ads don’t blend into the background. Because I KNOW you’re not running ads for fun – you’re running them for results. 😅

Excellent ad copy: 

☑️  Speaks directly to your IDEAL client, not just anyone with a thumb and a phone. 

☑️  Highlights the problem you solve with relatable, personal language 

☑️  Includes a clear, unique call to action (not another weak “click here” button) 

The best ads don’t feel like ads. They sound like the perfect solution at the perfect time – exactly what your ideal customer has been waiting for. 🎯

7. Landing Pages: The Magical Land of Conversions

Let’s clear up one common misunderstanding before we jump in: A landing page is NOT just another page on your website. 

It’s THE page. The moment of decision. The make-or-break of your sales funnel. The moment where your lead stands on the threshold, deciding whether your product/service is worth it or not. 

No pressure, right? 😮‍💨

A weak landing page means you’re losing warm leads. If your landing page has: 

🛑 Unclear messaging, people get confused and leave. 

🛑 A weak call to action, they hesitate, killing your momentum. 

🛑 Too many distractions – Squirrel! They’re gone. 

The Fix: Landing pages that hook your reader emotionally and personally. 

When your audience lands (see what I did there? 😉) on your page, they should immediately know 1.) what’s in it for them and 2.) why they need to act now. 

A Christian copywriter makes sure your landing page magnetically draws readers in, using emotional techniques, testimonials, benefits, and compelling copy. 

A great landing page: 

☑️  Has ONE clear goal. No distractions. No ads. No rabbit trails. 

☑️  Uses persuasive, personalized copy, making the action step a no-brainer. 

☑️  Eliminates doubt, answering objections before they arise. 

When your landing page is packed with value, emotions, and proven success, readers will JUMP at the chance to click that action button. 

8. Product Descriptions: Sell Without Sounding Salesy

If you selling anything – a book, a course, a Christian T-shirt – every single product description matters. A LOT. 

But if I’m honest, most product descriptions are about as exciting as a microwave manual. 

“100% cotton. Machine washable. May shrink.” 

Cool. So… should I be excited? Nervous? Calling my mom for laundry tips? 

Too many Christian businesses write generic descriptions that tell me what the product is but not why I should care, how it will make me feel, or how it will improve my life. As trivial as those questions may seem, those are exactly the answers your customers are searching for. 👀

📚 Selling a book? Don’t just say, “200 pages, hardcover.” Tell me how this book will change my perspective, deepen my relationships, or make me laugh till I snort my coffee. 

👕 Selling a T-shirt? I don’t just need to know that it’s soft. Tell me how it’s so comfy that I’ll never want to take it off. Or how it might be the best conversation-starter at the grocery store. 

The Fix: Product copy that taps into emotional benefits, value, and life improvement. 

A Christian copywriter paints a picture of how your products fit into everyday life. Excellent copy makes buyers not just “want” it, but NEED it. 

Compelling product copy: 

☑️ Clearly shows how life gets better with your product 

☑️ Taps into emotions and pain points, not just logic 

☑️ Overcomes hesitations so people feel confident in their purchase. 

If you want customers to hit “add to cart” instead of bouncing, your product descriptions MUST do the heavy lifting. Strong copywriting makes them hungry for your offering! 😍

How These Types of Copy Work Together For Your Benefit

You’re probably super familiar with some of these types of copy, while others feel completely foreign. 

But none of them do their magic alone. 

Think of your marketing like a relay race. If one runner drops the baton, the whole team loses momentum. But when every piece of copy works together, it’s a smooth handoff from “Hmm, interesting…” to “TAKE MY MONEY!” 💥

When you fill each part of your sales funnel with strong, targeted copy, it turns into a well-oiled machine that does all the heavy work for you. 

Here’s how each element plays a crucial role in your business’s success: 

1️⃣ Your website rolls out the welcome mat and makes a great first impression. 

2️⃣ Your lead magnet captures potential customers before they disappear.

3️⃣ Your email copy nurtures trust and keeps your audience engaged.

4️⃣ Your social media keeps you visible and relevant.

5️⃣ Your blogs attract organic traffic and position you as the expert your readers need.

6️⃣ Your ads actively bring in new customers, making the most of your investment.

7️⃣ Your landing pages do the final convincing, turning maybes into yeses.

8️⃣ Your product descriptions seal the deal, making buyers excited to hit “purchase.” 

If just one of these is weak, the whole funnel suffers. But when they all work together, you see real, sustainable growth! More visibility. More leads. More sales. And above all, more time and energy returned to you. 

What Does This Mean For Your Christian Business? 

Whew. That was a LOT. 

You might be thinking, “Okay, love the info… but also, help?” 😵‍💫

Deep breath. You don’t have to figure all this out by yourself. 

You’ve got a business to run, people to serve, and a never-ending to-do list of non-marketing tasks. The last thing you need is to spend your precious time arguing with a blinking cursor and wondering if it even sounds good. You shouldn’t be up at night trying to piece together a sales funnel or write an email that doesn’t sound awkward and salesy. 

But what about all those complicated copy elements we just talked about? 

That’s where a Christian copywriter makes your life 10x easier. It’s our job to take all those moving parts off your plate and create high-quality copy that actually gets you measurable results (so you don’t have to do all the legwork). 

So, if you’re sitting there thinking, “I don’t even know where to start,” I’d love to offer you a free, zero-pressure consultation call. We can talk about what’s working, what’s not, and how I can lighten your load. 😊